Christmas ecommerce sales
Online sales during the Christmas season have been increasing considerably. Due to Black Friday, Cyber Monday, Cyber Week, and Green Monday, the best days for holiday online sales, webs were awash with large saving for consumers. Since then, clients are shopping on-the-go due to the big variety of options among which they can choose. In addition, the preference and the commodity of buying online is one of the main reasons why US shoppers decide to search and acquire the product in an ecomerce, instead of going to the brick and mortar shop. As reflected in the statistic below, people use their PC for online sales with a percentage of 63%, followed by their smartphones and tablets.
Source: Statista 2014
Number of sales in Christmas
On the 10th of December, comScore reported that consumers from United Stated have spent $42.5 billion in online sales so far, up 15% compared to the same days last year. This rate is related to the first 44 days of the Christmas holiday season, between November and December. But during the week of 8th, online desktop sales reached $8.6 billion, up 12% compared with the previous years; and during the week of 15th, ecommerce reached more than $1 billion, which doubled the numbers compared to the previous holiday seasons.
However, according to the National Retail Federation, during the Black Friday day, U.S. consumers spend an average of $159,55 (€127,75), which implies the 4.9% of sales for purchasing purpose, 10.2% less than in 2013. This is due to the advancement of promotions and the continual growth of the online sales.
In the United Kingdom, the ecommerce retail sales reached up to 15.1%, 3.3% higher than in 2012 and 1.9% in 2013 during the Holiday season.
Source: Statista 2014
Amazon vs. Google
Amazon has broken records on its “peak day” in Spain, the days with the highest number of orders. On the 16th of December, the multinational of the ecommerce achieved the record of more than 180.000 products sold, overcoming the 130.000 products sold during the last years, which means 126 units per minute. The maximum peak was reached at 11:17 pm.
As more and more people decide to acquire their product on the web by using their mobile devices, Amazon has become the preferred digital channel to find merchandise. They bypass Google, causing them to lose money since they advertisement shown alongside search results are not visualized. The percentage of clients who used Amazon for online purchasing reached 39%, a figure which doubles that one from 2009, according to Forrester Research.
On the other hand, one of the retailers which doubled its volume sales was the Japanese online commerce, Rakuten, in its Spanish version. And it is highlighted that the highest part of its billing in November was concentrated in only one day, the 28th of November.