Content Structure in Website
A common mistake while web designers start to think about creating a new website is not putting content first. Results show the truth is that the procedure should be the opposite: content must precede design. If it doesn’t happen, the website created will be just decorative and not a helpful and informative channel for your users.
Once we have the state “content first” is clear the first step is to response the question: Which is the right content for my website? To answer this, I recommend you to do a little research about your customers. Observe them and ask yourself: What are they expecting to find on your website? Which info or features will help my customers? After doing this little brainstorming gather all the information and put it in order.
How to structure your site to increase UX
If you start from scratch, the most advisable you can do is organizing your menu structure and then move forward. What pages does your website needs? There are different kinds of businesses and each one has different needs and characteristics. However, there are some pages that are strongly recommended to include on your site:
- Home: “You never get a second chance to make a first impression.” Because of this you should focus your efforts on creating an astonishing homepage including calls to action and a visual menu in the header of the website including the pages we are listing here.
- About us: Customers want to know who is behind a brand. It will increase the engagement of your page. So you can add a synopsis about your business activity and then some pictures of your employees.
- Contact: Easy ways to contact a business is a factor that customers value, so we recommend you to create a page with a contact form no matter if it is for general inquiries or to report problems while surfing on the site. Also you can include in this section a contact telephone, an email account or where your offices or shops are located.
- Products/Services: This is one is the most variable section so you can create it the way you like the most, but include a page talking about which services you offer or which products customers can find on your stores if you don’t have an ecommerce. Detailed information about them is a must since ROPO effect is becoming quite popular these days.
Content optimization in different devices
People accessing from different devices have different needs. Laptops and mobiles are used in different contexts and situation to surf the Net, so we have to admit that they expect to find different information when using one or the other, in order to fill their needs in those occasions.
To put a clear example, when you are using your smartphone to access a website you probably will be on the street or using some means of transport, looking for specific information like the address or opening hours so you should create specific and accessible content for your mobile.
Responsive design allows you to do so, because while you are creating your website content you have the possibility to hide content users won’t need depending on the device they are using to surf.