Google rewards mobile-friendly websites
The Google search engine mobile version will start to identify those web sites whose content is optimized to be read with mobile devices. Thanks to the “Mobile-friendly” label, people will know if pages are adapted or not.
The reason of this action is that Google wants to resolve the frustration of users who visit pages through their smartphones and cannot read or access the information comfortably. After all, it is really frustrating when you try to browse through a page designed to be visualized in computer desktops. The most common errors are:
– The police size: If users have to zoom in some sections to see the texts adequately, that page is not well optimized for smartphones.
– Sometimes, users have to scroll to the right to see all the content.
– The size of links, buttons or menus are normally tiny.
The fact of distinguishing pages adding the “Mobile-friendly” label is the first step of the world’s most important search engine towards the Search Engine Optimization of pages, taking into the account the device used to access it.
That’s why Google may be thinking about a new algorithm to launch the “mobile-friendly” sites to the top positions, if the search is performed using a smartphone.
The criteria used by Google are focus on rewarding those pages with the following characteristics:
– Pages which avoid software incompatible with mobile devices (e.g. Flash).
– Pages whose content doesn’t need to be zoomed in to visualize it correctly.
– Pages including images and designs adapted to the screen, without needing to drag sideways to scroll through the page.
– Pages including links which are separated enough to avoid confusion when clicking on them.
These innovations might reduce the traffic of web sites which can’t achieve the category of “mobile-friendly”. To solve it, Google offers a trial tool that checks, evaluates the friendly of the site for mobile devices and offers the possibility of third parties tools to optimize the interface.
This means that web sites without a responsive design might be relegated when users are searching for a specific piece of information.
For now, Google is carrying out limited A/B tests about these mobile criteria, in which several hundred thousand of users are involved (instead of involving millions of people). Among these hundred thousand of users, some of them will visualize a result and the other ones will visualize another type of result. After that, these results will be compared to know which web sites are more optimized.
Finally, we don’t know when Google will launch this tool, but it is expected in the coming weeks. Regarding the creation of a new algorithm, it is difficult to know when it will be implemented, as with all the updates launched by this search engine. In any case, it will provide a real boost to surf the Internet using smartphones.