How Many People use Smartphones in the World
Smartphones have shown a significant growth worldwide over the past few years. Estimates say that there are now more than 1 billion smartphones in the world, and smartphone shipments reached 420.3 million at the end of 2011.
But how are these figures distributed over the different countries where smartphones have been introduced? We must differentiate between two separate concepts: smartphone penetration and number of smartphones. The first is the percentage of smartphones compared to the amount of people living in a given country. For instance, if there are 2 million people in a country and there is 1 million smartphones, the smartphone penetration in that country would be of 50%. So the rating for this is as follows:
As you can see, the United Arab Emirates are ahead of the race with 73.8% penetration. This means that most of the population in Singapore owns a smartphone.
However, the ranking changes completely if we do it by number of smartphones. In the following chart you can see that, although it didn’t make the previous chart, the United States are the country with the most smartphones. This means that despite the more than 111 million smartphones in the United states, only 35% of the population has one.
In any case, smartphones are slowly making their way towards complete worldwide penetration, so this is obviously a market to be closely watched.
Categories: Mobile market research