How to Build a Mobile Web Store
Mobile phones had changed the way communicate and live, and today they are also changing the way we do business. E-commerce has arrived to mobile devices and now is the time to start capitalizing your mobile site.
Nowadays people search for products on the Internet before buying, even if they’re planning to purchase them in a physical store, it’s what’s called the ROPO effect (research online, purchase offline). And since mobile is becoming the main Internet access medium, having a mobile website is essential for any business that wants to be visible online, and even better a mobile store that leds their clients to purchase their products.
Optimize your store content for a mobile context
The general considerations when designing a mobile store are the same you should take into account when designing a mobile website, but there are a couple of aspects in which you have to center your attention.
Resize your images to fit the small screens of mobile devices, and to speed up the download on slow connections like 3G networks. Choose great images that display the main features of your products clearly. You don’t want people squinting their eyes and guessing what it is they’re seeing.
Keep your texts clear and to the point. I’m sure you have a lot of thing to say about your business and your products. But if your customer is using a mobile device, chances are he/she is not sitting in a couch in the comfort of his/her home. Your customers could be anywhere, and probably with a limited time to check your site. So try to make things easy to them by putting only the most relevant information in your site.
Tools for building a mobile web store
There are several options for creating your mobile store.
- Develop you site from scratch. This option will get you the best results in terms of optimization and personalization. The downside is that if you don’t have the necessary skills to build a custom website, you will require the services of a website designer and a developer, making the process very expensive.
- Download a mobile store template and customize it. You only need to have basic programming skills to do this. The main disadvantage is that the best templates are limited and fairly used across the Internet, so it is easy to find designs similar to yours.
- Automatic conversion tools. These are affordable, but usually the adaptations you get from them are poor versions of the standard website.
- Cloud base template system. This is one of the easiest ways to create your own mobile store. Using a platform like ONBILE, based on a cloud computing system, allows you to create your mobile website store fast and with ease. This method does not require any programming knowledge. The process is explained step by step in videos and tutorials, and you can choose from a great selection of professional templates available, and customize it with your own images and contents to fit your needs.