How to Promote Your Business Online
You always have lots of advertising and promotional tools to promote your business. If you want to expand your business but cannot afford to plant stores, take advantage of the Internet´s low-cost tools. Everyone who wants to success in business is on the Internet now. Provide your customers with everything they want by being present online.
First, start with your own website. If you still think that it is possible only for those who are highly technical, you are wrong. Now anyone can build a professional website with all the modern tools and platforms we have. You even don´t need a lot of budget because it´s you who is building your web-page. Decide on a domain name, then create a homepage, good navigation and clear contact page. You already have a website! Remember, it has to be simple to understand.
As we´ve started talking about the website, keep in mind that your customers can visit it not only from their PC, but from other different devices as well: make it mobile-friendly. Having done that you won´t worry if it is a computer, smartphone or tablet your potential clients are using to navigate on your website and search for the things they want.
Become an expert and contribute to a blog. Comment on different blog posts, give your opinion and leave the link to your website. Answer questions on forums because your potential customers read them and there they ask about the things they are looking for. And, for sure, start your own blog. After commenting lots of posts you know what your clients are interested in. Add an updated blog to your website to increase your traffic.
In order to advertise online you can determine a price on daily basis to pay for the clicks for your ads.
Use YouTube to promote your business . Videos are one of the most effective forms to tell more info about your business, put them also in many links and include your customers´ feedbacks.
With the latest tweets and real-time marketing, you can achieve a lot too. It also can contain links to videos as recently mentioned YouTube, however, without the chance to create a channel. In contrast to Facebook, Twitter´s updates arrive to every follower because there are no filters. It allows you to share photos like Pinterest or Instagram and it´s easier to have a conversation around an image. It´s also similar to LinkedIn status updates but here you don´t need two-way agreements and can follow anyone in order to target your clients. As Google+ on Twitter you have the possibility to organize people into lists. Make use of it!
So as you see, the main step is desire because you have no excuses to say there are no tools available. You are also very welcome to add your own methods how to promote business online in the comments below:)