Mobile phone web pages
Thanks to the boom of the smartphone use or other mobile devices, such as tablets or phablets, and their inevitable growth, it’s absolutely necessary that companies and their web developers realize that they need to optimize their desktop websites for these devices. This way you provide your loyal clients with an excellent mobile user experience, make sure that they are pleased and that they will come back to their website.
When creating a mobile web page the first thing you should think about is that less is more. If a cluttered website looks bad on desktop computers, on smartphones it won’t only look bad; it will have a whole lot of other disadvantages. It will take forever to load and if you have Flash elements on your website they might not work correctly.
But you also should take into account its limitations. You may have an HTC One, but will a BlackBerry Bold 9900 user see the content exactly as you will? You need to think that users might access your mobile website using a wide variety of smartphones, so you must take into account all screen sizes. But the screen size is just the tip of the iceberg.
Let’s talk a bit about the website’s layout. On desktop websites we use grids that contain 12 or 16 columns, but on mobile websites 1 column is more than enough. You need to know that fluid layouts (those that adapt to smartphone’s dimensions) are the ones that work better. If you opt for using more than 1 column, make sure you don’t use more than 2 or 3.
The number of images on your website shouldn’t be exorbitant. The excessive use of images will cause the website to load a lot more slowly. You should also see that they don’t weight much. But don’t fall into the other extreme and use too few. When reading on smartphones, users don’t pay 100% of their attention since they might be walking, riding a bus or a train and their attention goes in several directions, so don’t create a website that’s 90% text.
The last thing to mention is that almost all smartphones nowadays are touchscreen. This means that the links on your mobile website can not be small or too close to each other, because when users touch them their finger usually takes from 40 to 80 pixels of the screen. Tapping the wrong button or link more than 2 times frustrates and irritates users. The best you can do is include links or bigger buttons.
Mobile websites aren’t a whim or a luxury, but they’ve become a necessity. You can make your business work by keeping up with new technologies, increasing the number of visits and boosting your sales or you can keep doing what you’re doing and lose visits and eventually fall into oblivion.