Responsive navigation on complex websites
Generally, big and multinational companies have a website containing a plethora of information. This fact is a big problem to optimize the site for different devices, since smaller screens don’t allow to visualize all the contents well. To offer and assure a successful responsive navigation on complex websites, there are some practices that have to be taken into account.
But what is responsive navigation?
Responsive navigation means that, no matter from what device you access a website, you won’t have any problem visualizing all the content perfectly. To this end, there are different navigation menus specially designed to guarantee a good usability and user experience.
How to achieve responsive navigation on complex websites?
The first and more essential step is to put oneself in the user’s shoes and think as they would: what do I want to visualize in the website? How do I want to visualize it? Why do I want to visualize it?
Once all this information is clear, you can start to organize the content.
Special care should be taken with the home page, since it is the cover letter of your website on the Internet. Select the necessary information so that the messages are transmitted directly, concisely and clearly; consider that it is impossible to serve the same information for both desktop and mobile versions.
For the rest of sections, try to group all related information in one page and delete what you think is irrelevant. For users it is easier to scroll down the page than to tap on different menus.
The majority of deep websites use drop-down menus which allow to choose a value from a given list that links with other sections, without having to leave the menu to access another one. This way, you prevent users from zooming in the sections they want to visualize, which impoverishes the UX.
Many times, reducing the data available is a very complicated task. To facilitate your website’s navigation and accessibility to users, a search form should be inserted, since it is the best option to find what they need quickly.
Another feature that must be included to guarantee a good responsive navigations is adding a footer, since it’s easier for smartphone users to click on items at the bottom than at the top of the screen. Call-to-action buttons should be added in this section to provide information about the company.
Finally, you should take into account that the majority of searches are conducted via mobile. Think about how your website will be visualized in this device. Mobile first concept is the key.