Social media marketing in 2015
In a changing market as the social media marketing, it is important to analyze what is happening during the year on this field to adopt the measures working best. So the boost of smartphones and all the connected digital devices in 2014 will cause the 2015 becomes a natural source of data collection and a working tool for marketing departments. This gets added to the hatching of wearables and the necessity of creating high-quality content in all kind of formats.
These will be the social media marketing trends in 2015:
- Marketing data:
The quantity of information generated through surveys, email marketing, data bases, tools and applications will be given to get more and better information about every user. To this end, analytics tools must be applied orderly and specifically by applying the intelligence marketing to analyze the data and, consequently, to get measures and personalize the offers and attention to clients.
- Interconnected devices
Smartphones and tablets have become the favorite devices to browse and purchase online. That’s why strategies must consider m-commerce like the main sales channels in 2015. In that respect, mobile devices are expected to become the most used gadget, so apps will be more useful, easier to use and interesting for users. On the other hand, QR codes will be more used by people with higher developments and utilities, and there will be more personalized offers due to geolocalization.
- Boost of video format
Video formats will be a key factor for the marketing strategies in 2015. It has been proven that 65% of clients visit a page after visualizing a video, so it’s the most effective mean of communication to create traffic on the ecommerce and websites. In addition, video must be reproduced and visualized in all types of devices.
Wearable devices will be widely used in 2015 and it will be the platform used for marketing strategies, both for collecting data and for creating interaction. It will be the perfect gadget that will accompany our potential clients all the day.
- Social networks
Social networks will be surfer a sustained growth without great upheavals and any horizontal platform isn’t expected to be launched. The exponential growth of the latest years will be stabilized, but social networks like Instagram or Google+ will come up spectacularly; media actions will be higher in WhatsApp. In additon, the current platforms will be improved, in terms of design and new functionalities.
On the other hand, according to the Social Relationship Platforms, there will be a higher integration on the social networks, as the customer relationship management tools (CRM). They are used by companies to follow, analyze and answer all the aspects related to client’s necessities. That’s why social networks will be a solution to get new audiences.